New Marketing Alpha, What is the New Meta of NFTs? What will we see in the upcoming weeks?

Morgan Taylor Sarkissian
6 min readJun 30, 2022

Sitting at my desk staring at NFT charts watching people buy and mint NFTs in real-time. I delved into the nitty-gritty of what was happening. On May 22nd, GoblinTown was born after we noticed an increase in the number of free mints.

People began associating these Goblins with Yuga Labs. Why? Because of some leaked deck, that wasn’t necessarily true. But, hey, it worked, right? no one liked how difficult it was to get into Yuga Labs via the Other Deeds land sale, why not make it easier by hiding a free mint?

You’ll soon see where I am going with this.

People went wild, floors reaching 0.3…0.6, climbing to new heights. Why?

  1. Spaces started popping
  2. The community developed a new language
  3. A new form of involvement
  4. A story

I saw this project and knew it would hit levels that we as a community have never seen.

Then on June 2nd, Goblins & goblin derivatives accounted for 43.7% of the total trades on OpenSea & 32% of the total ETH volume. GoblinTown almost reached 10 ETH in a month.

So, what made GoblinTown so unique?

  1. The art is hideous
  2. people faded them
  3. people talked about them
  4. controversy developed
  5. people tweeted about fading them
  6. With new hype, the floor rose.

Then what happened?

They got people like Beeple, Fewocious, Garga, Gordon, and more to somehow respond to their tweets.

  1. Beeple posted #iamthefounder with his art
  2. GoblinTown posted Beeple’s art and wrote all over it
  3. Then Gordon Goner tweeted saying he’s with Beeple making goblin sounds
  4. Then people screen-shotted the BAYC discord and used it as engagement
  5. Engagement farmers and shit posters went wild
Morgan Taylor Sarkissian

Inspired to help others and create communities through social media. I write about my personal stories, NFTs, Crypto, and the market Helloimmorgan on Twitter ❤️